At the start of 2022, Impact International launched our new sustainable tube, which we named Bruce. Our Bruce tube joins our award-winning range of sustainable tubes (Sarah, Craig and Margorie).
Our Bruce tube contains 40% PCR resin, with the source being milk bottles and juice bottles. Bruce has the characteristics and classification of an HDPE tube without the stiff properties usually associated with tubes manufactured out of HDPE.
The Australian government has set four national packaging waste targets, with the goal of achieving these targets by 2025. The four targets are:
> 100% of all Australia’s packaging will be reusable, recyclable or compostable by 2025 or earlier
> 70% of Australia’s plastic packaging will be recycled or composted by 2025
> 30% average recycled content will be included across all packaging by 2025
> Problematic and unnecessary single-use plastic packaging will be phased out through design, innovation or introduction of alternatives.
Our BRUCE tube meets all of the 2025 targets now.
An empty 2L bottle (without the cap) weighs approximately 42 grams. We can manufacture ten Bruce tubes (100ml fill) out of one 2L milk bottle – a great way to reuse Australian made recycled material and to participate in the circular economy.
Impact International is the only tube manufacturer in the world who owns its own forest (also located in Australia) for the purpose of wildlife preservation and carbon sequestration. Our customers can “own” a lot in our forest, to offset the carbon footprint of their packaging and can also be involved with tree planting days.
Around the world, different countries have different viewpoints on what is considered to be recyclable. HDPE is becoming a preferred material for recycling streams and is more globally accepted as being recyclable.
We have many customers in New Zealand and a large number of customers who export their products across the ditch. In New Zealand, HDPE is a preferred material over other materials used to manufacture tubes (like LDPE), so our new Bruce tube is a perfect fit for New Zealand tube users.
All our tubes are manufactured at our facility in Sydney, Australia, which has some of the strictest environmental rules anywhere in the world. We also operate a 400kW solar farm, which helps power our factory. We support local charities, participate in industry events and employ Australians. We (at all times) handle ourselves in an ethical manner.